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Posts Tagged ‘Young Adults’

Trends in Mobile Marketing

Here’s a scenario with implications you might want to think about. Picture a site-selection professional who receives a message from a client while out of the office. The client is in a hurry to obtain comparative information about available industrial lands – from your community and another.

The site selector gets to work on her mobile device. She calls up your investment-attraction website as well as your competitor’s. Unfortunately your site’s information is impossible to find on the tiny mobile screen. Ah, but the other community has a website designed for access by a mobile device and the needed information is quickly found, copied into an e-mail and sent to the client.

The site selector promises to send information to the client about your community later, as soon as there is time to find it using the computer in her office. The client is in a hurry, though, and will already have judged whether the first community’s offerings fit the bill. Now, what is the most likely outcome of this search?

Mobile Friendly Economic Development

The fact is that mobile devices are the primary tools of business today. Everybody is on the move and carries a device. Nobody wants to wait for information. Nobody wants to miss an opportunity. Is your economic development department missing the opportunity to make your (more…)

Best Practice #5: Mobility and Accessibility in Economic Development Websites

Does it sometimes seem to you that the web is like a strange creature from mythology that keeps growing more heads? That’s perfectly understandable – the web really has changed so much that it can hardly be recognized as the familiar old WWW.

Compared with the old days when all you had to manage was one simple website with the same appearance for everyone, today’s web requires continuous monitoring and assessment because of rapid and major changes to the nature of the beast.

In this current series of Tech Trends we have been discussing the proliferation of web-based communications including specialty websites and portals as well as social media sites. Economic development departments need a web strategy that takes all these into account.

But there’s more. It is becoming more and more important for EDOs to be aware of the need for websites to be mobile friendly as well as accessible.

Mobile Access

By “mobile friendly” we mean that the website should display properly on a mobile device. Your messages should be clear and your data (more…)