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Posts Tagged ‘Website Goals’

Economic Development Website ROI

The job of an economic development department is to increase the tax base by attracting and facilitating business growth. Why does the department need an investment attraction website to do this?

How can the department justify an investment in developing or enhancing a website, when funds for new initiatives are so hard to come by? In other words, what is the ROI?

The answer lies in articulating the critical role of economic development, realizing the unique tasks that can be supported by a website to carry out that role, and then evaluating the success of your site in supporting those tasks.

Advantages and Risks

First of all, economic development expenditures are justified by the need for a community to expand its tax base and re-invest in the quality of life for all who live there. An increased tax base is made possible by new and/or expanding businesses. They enable a community to sustain (more…)

Hitting Your Targets

A successful website plan begins at the strategic planning level of the organization. A layered process of analysis leads like a funnel to the strategy that serves to guide the website’s goals (see “Defining Website Goals,” October 27, 2009).

Once you have the strategy in hand, however, two questions remain: how can you define your website’s goals most effectively, and how can you know if you have succeeded in meeting those goals?

These questions relate to the often difficult problem of demonstrating ROI. Many economic development websites are difficult to evaluate, and investment is difficult to justify, because there are no defined goals, and because measurement and tracking of statistics is often neglected.

You can justify website investments by pointing to the achievement of goals both externally and internally. If you find that your goals are not achieved, this does not mean necessarily that there has been no return on investment – rather, it is an opportunity to improve (more…)