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Posts Tagged ‘Virtual Meetings’

Virtual Proposals

Economic developers the world over are trying to help their communities compete in the creative economy. Communities will be winners if they can attract and retain companies that produce new offerings that combine market uniqueness with cost effectiveness and socio-economic benefits.

So it is with the economic development profession itself. Creativity is today’s competitive benchmark. In this series of articles we have shown how the web has spawned new forms of communication and marketing processes for EDOs. Virtual trade shows, meetings and a variety of online tools help communities differentiate themselves while also reducing costs.

These modern tools can help EDOs adapt to the need for constant change, and position their communities to be on the short list of competitors invited by prospective investors to submit proposals.

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Virtual Meetings

You’re at an international trade show and you meet senior executives from a company interested in finding a location for a North American regional plant. The traditional next step might be to persuade them to make a personal visit to your community. But is that the way to go any more?

No, the way to go is the web. So why not set up a virtual meeting between officials of the company and your investment attraction officials? This, in fact, should be your next step.

You can arrange for a face to face meeting, with documentation that everyone can refer to at once on the screen, in a fraction of the time it might take for the company’s visitors to travel to your community. You will have an immediate advantage over any competing communities who continue to wait until travel schedules can be accommodated before fully introducing themselves to prospects.

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