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Posts Tagged ‘Uniqueness’

Creative Economy Marketing Programs and Events

Here’s a question you might like to toss around the table the next time your economic development department is planning a creative economy marketing program or event: What makes creative people in your community happy?

It’s a simple question but the answers can be quite complex and far-reaching. Economists have begun to use research into happiness to explore questions in economics, policy and management.

The Martin Prosperity Institute, in a research paper published in March 2010 written by Richard Florida, Charlotta Mellander and Kevin Stolarik, found that satisfaction with individuals’ current location has a big impact on the decision to stay or move.

“Our findings indicate that place-based factors, in particular the beauty and physical appeal of the current location and the ability to meet people and make friends, explain more of the desire to stay than do community economic conditions or individual demographic characteristics,” the authors reported in the study, called The Effects of Community Satisfaction on the Decision to Stay or Move. (more…)

Three Tips for Effective Web Communication

As a communications tool for economic development, the web can’t be viewed as just another information channel. You can’t equate it with one-way channels such as brochures or radio broadcasts. While these still have their roles in attracting investment to your community, to really take advantage of the internet, it’s critical to begin to move away from the old information delivery paradigm and learn to embrace interactive communications.

Fully effective web communication goes beyond information presentation to the engagement of communities. In fact, the primary economic development function of your website today is to be the “first sales person” – to foster relationships.

The focus is shifting toward raising awareness of the uniqueness of each community and its ability to retain and attract talented people who will contribute to creating more economic opportunities. Your website is central to what we called Economic Development 2.0 – it enables economic developers to join, and build, communities of interest that help draw attention to their communities.

Here are three tips for effective web communications:

1. Let Many Voices Be Heard

Traditional marketing materials are written in an anonymous style. The web can be written to be more personal. It’s a medium that lends itself to encouraging participation by people and businesses from your community through blogs, podcasts, videos and social media. This promotes (more…)

Business Retention Means People Retention

Economic development used to be about going out and attracting a company, and pulling together incentive packages to land that company. But that is not where economic development is going in the future.

The focus is shifting toward raising awareness of the uniqueness of each community and its ability to retain and attract talented people who will contribute to creating more economic opportunities.

A growing number of communities have realized that their development time and effort needs to be spent developing people-based business retention strategies at the same time as they continue with efforts to attract site developers.

More attention is being given to creating a community environment that provides a heightened quality of life and quality of place. A high quality-of-life experience will be a significant factor in the attraction and retention of creative workers.

Urban theorist Richard Florida has noted that “access to talented and creative people determines where companies will choose to locate and grow, and this in turn changes the way cities can compete.” The theories of Florida, director of the Martin Prosperity Institute, affiliated (more…)