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Posts Tagged ‘Tourism Product’

Virtual Familiarization Tours

“Welcome to Cantrav’s virtual familiarization tour of Vancouver.  During the next 13 minutes we will transport you to our beautiful city to gain three days’ worth of insider knowledge, all without taking the time from your busy schedule for a real FAM.  We’ll guide you through the city and give you general destination knowledge that will be helpful to you as a meeting planner.”

So begins a virtual familiarization tour found at, created by Cantrav Services Inc. for the city of Vancouver, British Columbia.  The tour is designed for event planners, but any economic development officer who views it could see how easily it could be targeted to site selectors.

There’s evidence that this idea is beginning to take hold. 

For about five years or so, virtual familiarization tours have been spreading in the tourism and event management industries.  This marks a big change in the marketing paradigm for those industries. 


Demographically Targeted Social Tourism Campaigns

Tourism marketers, rejoice! You no longer have to try to implement your strategies with blindfolds on.

When you are promoting a tourism product or a specific event you probably know that it will appeal primarily to a certain demographic segment of the public. People aged 55 or over, for example, or families or teenagers. How do you reach that target group most cost-effectively?

With traditional media you had to scatter your messages, like casting seeds on the ground blindfolded. You hoped that some of the messages would land in the right places and produce what you wanted.

Reaching Specific Audiences with Social Media

Now there is a better way. Social media websites have given destination marketing organizations a marketing tool more precise than they ever had before. Once a DMO has identified its most promising client groups it can reach those groups through social media sites designed just (more…)