Prospect ID -
Unmask Your
Website
Visitors

Flower

Posts Tagged ‘Meeting Planner’

Virtual Familiarization Tours

“Welcome to Cantrav’s virtual familiarization tour of Vancouver.  During the next 13 minutes we will transport you to our beautiful city to gain three days’ worth of insider knowledge, all without taking the time from your busy schedule for a real FAM.  We’ll guide you through the city and give you general destination knowledge that will be helpful to you as a meeting planner.”

So begins a virtual familiarization tour found at www.youtube.com/watch?v=AjuC6uBHXXg&feature=related, created by Cantrav Services Inc. for the city of Vancouver, British Columbia.  The tour is designed for event planners, but any economic development officer who views it could see how easily it could be targeted to site selectors.

There’s evidence that this idea is beginning to take hold. 

For about five years or so, virtual familiarization tours have been spreading in the tourism and event management industries.  This marks a big change in the marketing paradigm for those industries. 

(more…)