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Posts Tagged ‘Maps’

Help Prospective Visitors Find Out About Your Tourism Attractions

Things are not looking good for municipal budgets in the current economy. Cost- cutting pressures make it difficult for municipal destination marketing organizations to achieve their strategic goals. So it is becoming ever more important for DMOs to assess the effectiveness of their websites and maximize the return on their investments.

Search engine work, social media and advertising will attract prospective visitors to your tourism site, but then how do you convert them to tourists?

Many web visitors are spontaneous leisure travelers looking for ideas. They make navigational decisions in the blink of an eye. Your site needs to incorporate techniques to hold their interest and influence them through their decision-making stages before they plan and book their trip.

This reflects the basic shift that has taken place in the retail role of a DMO website, as we noted earlier in this series (“Attracting Tourists to Smaller Communities,” published June 8 ) – instead of merely delivering information and enabling simple transactions, the site must be a tourism enabler, providing visitors with tools for immediate action.

In other words, a DMO website in today’s unstable economic climate must drive results. It must be designed to inspire your consumers, (more…)

Budgeting for Website Promotion

In a difficult economic climate, an economic development organization must invest its money wisely and obtain a return on that investment. When it comes to building or improving a website, your budget should address two factors:

  1. The creation and continuous improvement of the website itself
  2. The promotion of the website, so you get the most out of it.

Sadly, many website owners fall short on point, never building the kind of traffic and the kind of results that lie just within their reach.

We explored the first factor in the article, “Your Economic Development Website Budget,” published December 8, 2009. Today we will look at considerations for what should be included in the budget to promote the website effectively.

Promotion via Traditional Marketing

By now, everyone has been trained to put their website address on everything that is printed, from business cards to brochures to advertisements. That is fundamental but still counts, so keep doing that!

Let’s take it one step further. Many economic development organizations are successfully transitioning communication of information to their website. More and more data, more and more information, more and more pictures, stats, charts, maps are all available (more…)