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Posts Tagged ‘Forms Of Communication’

Virtual Proposals

Economic developers the world over are trying to help their communities compete in the creative economy. Communities will be winners if they can attract and retain companies that produce new offerings that combine market uniqueness with cost effectiveness and socio-economic benefits.

So it is with the economic development profession itself. Creativity is today’s competitive benchmark. In this series of articles we have shown how the web has spawned new forms of communication and marketing processes for EDOs. Virtual trade shows, meetings and a variety of online tools help communities differentiate themselves while also reducing costs.

These modern tools can help EDOs adapt to the need for constant change, and position their communities to be on the short list of competitors invited by prospective investors to submit proposals.

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Making Search Engines Work for You

You’ve heard the famous expression, “If you build it, they will come.” That might well apply to baseball diamonds but unfortunately it doesn’t apply to investment-attraction websites.

You have to entice your audiences; they won’t necessarily find you on their own. That’s why your department needs to understand search-engine marketing.

Most Web traffic is brokered by search engines, such as Google, Yahoo and MSN. To do well in business on the Web, you must also do well in the eyes of the search engines.

Since the 21st century began, search engine marketing has become a cyber-industry. It encompasses activities that increase the algorithm-based ranking of websites and thus their visibility in the results pages of search engines. Typically, the higher up a site appears in the search results list, the more visitors it will receive.

Search engine marketing techniques are varied and encompass some activities your department can do itself. There are others you might want (more…)