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Posts Tagged ‘Family Vacation Package’

DMOs’ Innovative Use of Facebook

What’s the best way for a destination marketing organization to make use of Facebook? The answer lies in the creation of communities of influencers.

This social medium is particularly effective for engaging people in ways that bring them together for a common purpose or to enjoy a common activity. Although most DMOs employ their Facebook sites primarily to promote events or to engage in brief individual conversations, a few innovative organizations are showing us how to achieve larger goals.

Sharing the Sunshine 

Everyone loves a winner – especially if they’re the one holding the prize! Facebook has become a handy place for DMOs to boost audiences by means of contests and prize draws. What’s needed, though, is a strategy to extend the benefits to the tourism region beyond the feel-good moment of awarding the prize.

An instructive example appeared recently in California when the Anaheim/Orange County Visitor & Convention Bureau launched a (more…)