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Posts Tagged ‘Familiarization Tour’

Virtual Familiarization Tours

“Welcome to Cantrav’s virtual familiarization tour of Vancouver.  During the next 13 minutes we will transport you to our beautiful city to gain three days’ worth of insider knowledge, all without taking the time from your busy schedule for a real FAM.  We’ll guide you through the city and give you general destination knowledge that will be helpful to you as a meeting planner.”

So begins a virtual familiarization tour found at www.youtube.com/watch?v=AjuC6uBHXXg&feature=related, created by Cantrav Services Inc. for the city of Vancouver, British Columbia.  The tour is designed for event planners, but any economic development officer who views it could see how easily it could be targeted to site selectors.

There’s evidence that this idea is beginning to take hold. 

For about five years or so, virtual familiarization tours have been spreading in the tourism and event management industries.  This marks a big change in the marketing paradigm for those industries. 

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Virtual Meetings

You’re at an international trade show and you meet senior executives from a company interested in finding a location for a North American regional plant. The traditional next step might be to persuade them to make a personal visit to your community. But is that the way to go any more?

No, the way to go is the web. So why not set up a virtual meeting between officials of the company and your investment attraction officials? This, in fact, should be your next step.

You can arrange for a face to face meeting, with documentation that everyone can refer to at once on the screen, in a fraction of the time it might take for the company’s visitors to travel to your community. You will have an immediate advantage over any competing communities who continue to wait until travel schedules can be accommodated before fully introducing themselves to prospects.

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