Posts Tagged ‘Facebook’
If you are in the business of attracting or retaining business for your community, chances are your customers – whether site selectors, business owners or creative people who invent new products and services – are active on social networks and sites.
How widely are such sites used in the economic development world? We don’t really know, because research just can’t keep up with the rapid changes. The most often cited statistic is that 57 per cent of members of the International Economic Development Council surveyed by the IEDC and Development Counsellors International (DCI) said they were using social media tools. But that was in 2009, a lifetime ago in Internet years.
More recently a survey of 3,800 marketers from all industries, carried out for the 2012 Social Media Marketing Industry Report published by SocialMediaExaminer.com, found that 83 per cent of respondents said that social media was important for their business. The survey also found that the Number 1 reported benefit of social media marketing was generating more business exposure (reported by 85 per cent of marketers), followed by increasing traffic (69 per cent) and providing marketplace insight (65 per cent).
Economic development organizations, too, probably employ social media to an almost universal extent, but they are missing out on one of its most essential benefits – finding out about themselves.
The loss of educated graduates has become almost an accepted fact of life in small and rural communities and is most definitely a drain on a community’s ability to develop its creative economy.
Social media, however, offers your community a powerful means of finding and reconnecting with your town’s expats, and the opportunity to provide them with reasons to come back.
Former student high school alumni groups are some of the most popular and abundant groups on Facebook. For every high school of any size there will be at least one, and often several, Facebook groups for former students to join. These are hubs for people who share common experiences to reconnect with old friends, and share memories and photos of the glory days. You’re likely a member of one or more of these groups yourself. (more…)
Here’s a scenario with implications you might want to think about. Picture a site-selection professional who receives a message from a client while out of the office. The client is in a hurry to obtain comparative information about available industrial lands – from your community and another.
The site selector gets to work on her mobile device. She calls up your investment-attraction website as well as your competitor’s. Unfortunately your site’s information is impossible to find on the tiny mobile screen. Ah, but the other community has a website designed for access by a mobile device and the needed information is quickly found, copied into an e-mail and sent to the client.
The site selector promises to send information to the client about your community later, as soon as there is time to find it using the computer in her office. The client is in a hurry, though, and will already have judged whether the first community’s offerings fit the bill. Now, what is the most likely outcome of this search?
Mobile Friendly Economic Development
The fact is that mobile devices are the primary tools of business today. Everybody is on the move and carries a device. Nobody wants to wait for information. Nobody wants to miss an opportunity. Is your economic development department missing the opportunity to make your (more…)
What’s the best way for a destination marketing organization to make use of Facebook? The answer lies in the creation of communities of influencers.
This social medium is particularly effective for engaging people in ways that bring them together for a common purpose or to enjoy a common activity. Although most DMOs employ their Facebook sites primarily to promote events or to engage in brief individual conversations, a few innovative organizations are showing us how to achieve larger goals.
Sharing the Sunshine
Everyone loves a winner – especially if they’re the one holding the prize! Facebook has become a handy place for DMOs to boost audiences by means of contests and prize draws. What’s needed, though, is a strategy to extend the benefits to the tourism region beyond the feel-good moment of awarding the prize.
Techniques for promoting events and festivals have become a lot more creative and wide-ranging since the advent of social media.
The meaning of the term “promoting” actually has changed now because of what social media can do. These technologies don’t just create awareness, as traditional advertising and marketing methods do. They create activity and personal involvement. They expand an audience beyond the event itself, turning it into a center of online attention.
The gold standard for social media festival promotion has been set by the South by Southwest Festival , which took place March 11-20 in Austin, Texas. The annual music, film, and interactive conference and festival created a whole new platform called SXsocial as the official communications hub for SXSW 2011 registrants. It was the key to bringing people together across the vast festival, which this year was spread across four campuses.
Registrants could use the platform before, during and after the festival. They could build an extended profile including a photo, bio, links to their profiles on other networks, and tags of their interests both professional and personal. They could search for (more…)