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Posts Tagged ‘Destination Marketing’

Using Technology to Market Your Downtown

Where does information technology fit into a marketing strategy to build or revitalize a prosperous downtown?

Everyone agrees that infrastructure, events and arts & culture are critical to the success of a mainstreet. Unfortunately, just because you built it doesn’t necessarily mean people will come. A strong marketing and communications program is required to involve the community, and that’s where technology cannot be overlooked. Surprisingly, many downtown marketing organizations do not make use of modern communications technology despite their ubiquitous presence in society.  Many do not even have websites.

There is a tremendous opportunity for such communities to improve their fortunes.  One small step at a time can make a difference if the proper strategy is in place. Communications technology can provide the tools that pull your story together and channels to allow your messaging to reach your audiences.

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The Economic Impact of Arts & Culture in Your Downtown

Would you like to visit Canada’s greatest street?

The street with that designation for 2012 is Queen Street in Fredericton, New Brunswick.  If you can’t visit in person you can do so online at www.greatplacesincanada.com.

Queen Street received top honours as Canada’s Greatest Street in an announcement April 26, 2012 by the Canadian Institute of Planners.  The professional planners’ group released the results of its Great Places in Canada competition, which chose the top street, neighbourhood and public space on the basis of both popularity and planning excellence.  More than 200,000 e-votes were cast by people across Canada over four months.  It was the second annual Great Places competition; the top Great Street in 2011 was Commercial Street in Nanaimo, British Columbia.

What’s remarkable about the top streets and those that ranked highly in the competition – and in a similar competition by the American Planning Association – is that arts and culture are universally cited as among the most important factors in making each successful mainstreet a destination.

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Your Unique Downtown Brand, Logo and Messaging

When people in your community take a look at the place branding that has been developed for their downtown or mainstreet – often under the umbrella of economic development marketing – what they see mostly are “things”:  logos, banners, flowers, events – all sorts of “things”.  But what should really matter to the economic development officer are not so much the “things” but, instead, the processes and the people. Let’s take a closer look at this.

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Mobile Marketing Campaigns

Mobile marketing campaigns are attracting attention for early adopters in economic development and destination marketing. Now might be the time for your organization to determine if mobile marketing can help you achieve your goals.

Ideas for mobile campaigns are popping up all over North America. Tourism organizations are in the forefront. While their audiences are of course different from those of investment attraction agencies, their creativity and vigor can be inspirational and can be extrapolated for a variety of economic development purposes.

The Greater Lansing Visitor Guide

The Greater Lansing Convention and Visitors Bureau (GLCVB) announced in February that its Greater Lansing Mobile App won a first place award and the 2010 Greater Lansing Visitor Guide won a second place award from the North American Travel Journalists Association.

The Greater Lansing app has hundreds of listings for attractions, dining, festivals and events, accommodations and shopping. Two of its (more…)

DMO’s Innovative Use of Twitter

There’s a secret ingredient that makes social media a value added channel for destination marketing organizations. It’s called fun.

Unlike email, which people view as having a mundane purpose, social media is characterized by an entertainment overlay that is sometimes overlooked. Users find it entertaining to be part of a group of interesting people, or to be among the first to spot something new going on, or simply to be in a virtual place where there is always movement and activity.

Smart DMOs have realized that social media can add to the fun offered by their destinations. Let’s look at Twitter to illustrate. Have you heard of the Banff Squirrel?

He’s the unlikely spokes-squirrel of Banff and Lake Louise Tourism in the Canadian Rockies. The squirrel has a continuously scrolling conversation with tourists via Twitter on the Real Banff page that many people find enjoyable to follow.

How many? He has more than 6,600 followers, and @Banff_Squirrel often creates more than 100,000 online impressions for Banff and Lake (more…)