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Posts Tagged ‘Clusters’

Your Unique Downtown Brand, Logo and Messaging

When people in your community take a look at the place branding that has been developed for their downtown or mainstreet – often under the umbrella of economic development marketing – what they see mostly are “things”:  logos, banners, flowers, events – all sorts of “things”.  But what should really matter to the economic development officer are not so much the “things” but, instead, the processes and the people. Let’s take a closer look at this.


Regional Websites – Managing Many Connected Websites

Regionomic marketing initiatives have inherent challenges of organization, equitable management and branding, as we have discussed in this series of articles to date. Intertwined with these is the challenge of finding cost-effective ways to present a unified marketing message for the region while retaining self-expression for the individual communities.

On the web, this challenge can be met by a combination of strategy and technology. To begin with strategy, what is the best way to think about saving time and money for the regional marketing organization? The answer is not to focus internally but externally – by thinking about what’s best for prospective investors and site selectors.

Keeping the User in Mind

They, too, need to operate efficiently. They need to understand the characteristics of an economic region as well as specific places within it. They don’t want to waste time searching multiple sites and figuring out how to navigate each one. They simply won’t do it, in fact. Faced with (more…)

Business Retention Means People Retention

Economic development used to be about going out and attracting a company, and pulling together incentive packages to land that company. But that is not where economic development is going in the future.

The focus is shifting toward raising awareness of the uniqueness of each community and its ability to retain and attract talented people who will contribute to creating more economic opportunities.

A growing number of communities have realized that their development time and effort needs to be spent developing people-based business retention strategies at the same time as they continue with efforts to attract site developers.

More attention is being given to creating a community environment that provides a heightened quality of life and quality of place. A high quality-of-life experience will be a significant factor in the attraction and retention of creative workers.

Urban theorist Richard Florida has noted that “access to talented and creative people determines where companies will choose to locate and grow, and this in turn changes the way cities can compete.” The theories of Florida, director of the Martin Prosperity Institute, affiliated (more…)