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Posts Tagged ‘Canadian Rockies’

DMO’s Innovative Use of Twitter

There’s a secret ingredient that makes social media a value added channel for destination marketing organizations. It’s called fun.

Unlike email, which people view as having a mundane purpose, social media is characterized by an entertainment overlay that is sometimes overlooked. Users find it entertaining to be part of a group of interesting people, or to be among the first to spot something new going on, or simply to be in a virtual place where there is always movement and activity.

Smart DMOs have realized that social media can add to the fun offered by their destinations. Let’s look at Twitter to illustrate. Have you heard of the Banff Squirrel?

He’s the unlikely spokes-squirrel of Banff and Lake Louise Tourism in the Canadian Rockies. The squirrel has a continuously scrolling conversation with tourists via Twitter on the Real Banff page that many people find enjoyable to follow.

How many? He has more than 6,600 followers, and @Banff_Squirrel often creates more than 100,000 online impressions for Banff and Lake (more…)