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Virtual Tradeshows for Investment Attraction

Have you noticed the decline in travel by site selectors? They have little time and often no budget to go shopping for opportunities in person. Increasingly they want the world to come to their doors, or rather, their computers.

Economic developers can find an opportunity in this trend. There’s a new type of web technology that has not been embraced yet by the ED community, but which is growing very rapidly in a number of industries affected by reduced global travel. It’s the virtual trade show.

A virtual trade show recreates on the web the experience of a conventional trade show by offering a one stop location for a themed collection of products, services, companies and/or regional attractions. You might have seen the type of show where visitors can enter “booths” and view descriptions provided by the vendor in the form of text, videos and other graphics, and links to websites with more information.