Posts Tagged ‘Active Network’
When a new technology trend becomes established it often has implications for investment attraction. It is now widely known, for example, that the web is the most important medium used by site selectors to gather information. A new rule of thumb arises from this – the quality of your website is a key factor in determining the success of your economic development program.
What characterizes a high-quality website? There are many facets to the answer but one principle has become clear: as a medium for communications, the site needs to be more than the sum of its parts.
That is, the site should have the ability to generate interest and activity beyond itself – beyond being simply a place where people can visit and find information. Your site should be the center of a wide and active network of interest.
This is where Web 2.0 comes in and social media bookmarking is one facet of Web 2.0 tactics. It can be used to enhance your website so that people can more easily discover, remember and share the information you publish about your community.
By providing easy to use and conveniently located bookmarking links on your website you can encourage visitors to add your (more…)