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Archive for the ‘Economic Development Websites’ Category

Economic Development 2.0

The term Web 2.0 is applied to a well-established trend in Web technology and design to enhance creativity, information sharing and collaboration among users. Although numerous Web 2.0 services have become familiar, such as social-networking sites, wikis and blogs, many have yet to be embraced by the economic development community.

The value of Web 2.0 technologies is suspect in some eyes. People’s use of services such as FaceBook and Twitter seems trivial and it’s easy to view such services as fads. Afterall, many of these media platforms may rise in popularity and then pass out of favour, one after another, so why bother learning about them?

For economic developers the significance of these communications tools and techniques goes beyond the latest buzz word. They must be viewed in a larger context that can be called Economic Development 2.0.

This new approach arises from changed economic conditions. They are at the core of the report Ontario in the Creative Age, prepared for the Ontario government by the Martin Prosperity Institute at the University of Toronto’s Rotman School of Management and released in (more…)

Making Search Engines Work for You

You’ve heard the famous expression, “If you build it, they will come.” That might well apply to baseball diamonds but unfortunately it doesn’t apply to investment-attraction websites.

You have to entice your audiences; they won’t necessarily find you on their own. That’s why your department needs to understand search-engine marketing.

Most Web traffic is brokered by search engines, such as Google, Yahoo and MSN. To do well in business on the Web, you must also do well in the eyes of the search engines.

Since the 21st century began, search engine marketing has become a cyber-industry. It encompasses activities that increase the algorithm-based ranking of websites and thus their visibility in the results pages of search engines. Typically, the higher up a site appears in the search results list, the more visitors it will receive.

Search engine marketing techniques are varied and encompass some activities your department can do itself. There are others you might want (more…)

Economic Development Website Best Practices

What makes a website outstanding for investment attraction? What are the critical characteristics that will draw a site selector’s interest?

A set of best practices is emerging as experience reveals the growing importance of the web in economic development, especially in a recessionary climate when returns on investment are more important than ever.

The first necessity is to understand the web’s place in the field of investment attraction. It has both a passive and an active role.

The passive role is akin to that of a store. Investors who are searching for something to buy will look at your site just as a browsing shopper looks at a storefront. This is of much more than casual importance. Once an investor has identified the objectives, approach and criteria of a site-selection project, the web becomes the focus of the next phase. It is the first source for identifying candidate communities.

Site selection is a process of elimination. If your community’s website does not meet the site selectors’ criteria for information that is easily (more…)

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