Building Your Creative Economy: Attract Alumni through Social Media
The loss of educated graduates has become almost an accepted fact of life in small and rural communities and is most definitely a drain on a community’s ability to develop its creative economy.
Social media, however, offers your community a powerful means of finding and reconnecting with your town’s expats, and the opportunity to provide them with reasons to come back.
Former student high school alumni groups are some of the most popular and abundant groups on Facebook. For every high school of any size there will be at least one, and often several, Facebook groups for former students to join. These are hubs for people who share common experiences to reconnect with old friends, and share memories and photos of the glory days. You’re likely a member of one or more of these groups yourself.
These high school alumni groups are points of leverage through which a very specific audience can be targeted with very specific messaging.
Many of the people who have migrated from your community have already joined these Facebook groups. Having grown up there, these people already know why your community is a great place to live. If they didn’t have some nostalgia for their hometown, they probably never would have joined the group. Maybe they’ve got their own children now and would love to give their children the same lifestyle they grew up with.
These people may not need to be reminded what a great place their hometown is, but they do need to know that there are opportunities available. Using social media, a municipality can showcase its employment opportunities, small business success stories, and business expansions. This is the sort of information people need if they’re going to consider a big move, and tools like Facebook and Twitter provide extremely focused channels for getting these messages out.
Such targeted social media strategies are just one example of the variety of specialized Creative Economy stimulation solutions Yfactor has developed for its municipal and economic development clients. Visit www.yfactor.com/Public/Creative-Economy-Attraction-Programs to view a sampling of the wide range of Creative Economy solutions we can provide.
Learn more about Yfactor and how we can help your community grow at Yfactor.com.
Tags: Business Expansions, Business Success Stories, Creative Economy, Facebook, Fact Of Life, Former Students, Glory Days, High School Alumni, Hubs, Leverage, Municipality, Nostalgia, Old Friends, Rural Communities, School Alumni Groups, Share Memories, Small Business Success, Small Business Success Stories, Socia, Twitter
This entry was posted on Wednesday, March 7th, 2012 at 3:44 pm and is filed under Communications Tools and Techniques, Creative Economy Marketing, Marketing to the Creative Class, Social Software and Economic Development, Target Marketing in a Networked World. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.